Publicity

This deserves a category all to itself. The success of your book sale will depend on many factors, but one of the most, perhaps the most Important is your publicity. It is crucial to have a publicity chairperson who will do what is necessary to give your sale good press. However, it is not an exclusive position. Again, if the library has a Public Relations person, he or she should certainly be asked to help with publicity. He or she will have access to a number of contacts who might be happy to help publicize the sale as a special favor. In addition, other members of your committee may know of sites or contacts that will broaden your contact.

Several sites on-line will publicize your sale for a minimal fee and provide broad coverage, even including surrounding states:http://www.booksalefinder.com.Andhttp://www.whofish.org are two examples of sites that offer widespread coverage. In addition, paid ads in local newspapers are important, and it is also very important to check for possible free publicity in the papers weekend sections or library news update pages. There are also radio, television, and cable stations that will publicize your event.

IMPORTANT:

It is sometimes amazing how much advance notice is required for submission of advertising for a specific event. Check early on the due dates for publication of your event. Obviously, the more publicity you have the more exposure you have and the greater potential for a better sale.

Back to Resources for Friends